Released on = September 12, 2006, 3:10 am

Press Release Author = vmn

Industry = Telecommunications

Press Release Summary = V I E W M Y N E W S . T V - the multilingual web-based video
Newscaster - announced today the beta release of VMN City News, a new Over-The-Air
Toolkit that publishes location-based entertaining events on mobile phones, PDAs and
the Web - right from the PC. The role of multimedia producers will be key in
providing innovative services to mobile users but not the way one would expect it.
VMN City News is promised to grow fast and to become one of the most dynamic actors
in mobile content sharing today.


Press Release Body = Although mobile phones are mainly used to make phone calls,
only a few people are starting to familiarize themselves with other functions, such
as taking pictures, sending SMS or MMS (less than 10% U.S. mobile users are familiar
with Multimedia Messaging Service - emarketer October 2005). Since the release of
VMN City News, mobile phones are now entertaining our everyday life, anywhere,
anytime. Be it a concert, a party, a conference, an exhibition, a spectacle or a
best restaurant, events are posted directly onto users\' handsets, using only a PC
connected to the Internet. Thanks to an extremely easy-to-use Web platform, content
is encoded in real-time to a highly structured wireless language accessible via WAP
(Wireless Application Protocol) ... and the Web.

So, what is WAP for? \"Nothing more than an Internet access from one\'s mobile\" said
Charles Pahud de Mortanges, VMN Founder \"At first glance, there\'s no reason to surf
the Internet from one\'s mobile. Why would we? Except for a bunch of teenagers who
are using WAP to download Web-based content such as ringtones, images or wallpapers,
nearly nobody I know is surfing the Web for the fun, though WAP is installed in 99
percent mobile phones. Things might however change very quickly once people are
aware that mobile phones can do much more than just talk by getting useful
information such as emails or events, straight from the pocket\".




VMN City News has been built to access 1 mio events in up to 100,000 cities and
villages across Europe, Asia and the USA. Working on both color and non-color tiny
screens, two clicks are all that is requested to search events on a daily, weekly or
monthly basis straight from the pocket, and merely one click to bookmark your next
coming-out in a personal agenda - and you\'ll never miss an event again! Other
functions, like sending details of an event to a friend by email from your mobile or
getting event alerts on your Internet-based email account, are available for free.

If some content developers are taking so much interest concerning the WAP
technology, it\'s not to please 3G operators in delivering heavy video multimedia
content for the last generation mobile phones (UMTS), but because GPRS (General
Packet Radio Service), the 2.5 generation of fast wireless data transmission, is
undergoing a phenomenal growth since these last five years.

Charles explained \"since 1 year, we see more and more smartphones that are Wi-Fi
enabled. But connecting to a free hotspot is not an easy task, and is mostly limited
to a few blocks, if lucky. WAP over GPRS is thus by \"de facto\" the only way to
access data on the move, wherever you are. Even on top of a mountain. But to make
WAP over GPRS as successful as SMS are, Telcos should really wake up. Prices should
drop and drop again. 10MB data transfer for USD 3 a month would be great. 1.5
billion GPRS mobile subscribers are waiting\".

If mobile phones are indeed part of our everyday life, it\'s also true that the more
positive experiences users will have with new services, the more they will upgrade
to new functions like WAP. People can start the experience with a Web-based WAP
Emulator that works exactly the same way a mobile phone would. VMN City News offers
a sophisticated and easy-to-use publishing toolkit, and a good reason to \"wapalize\"
your pocket. It\'s smart. It\'s magic!

About V I E W M Y N E W S . T V
VMN, the easiest solution to webcasting and mobile communication, provides
professional voiceovers and videos for business communication, an XML-based Flash
player and is a leading innovator in the emerging mobile phone market who never
follows trends like sheeps do.


Web Site = http://www.viewmynews.tv/en/mobile-event-agenda.php

Contact Details = V I E W M Y N E W S . T V
Geneva, Switzerland
011-4122-733 5580